What you imagine today is who you become tomorrow.
Build Big Feel Big.
OOH
SOCIAL
Lego will announce a Build Big contest for kids ages 6-12 to submit their boldest Lego builds.
Recess Therapy will team up with Lego to interview kids about their Build Big ideas to be featured on the iconic YouTube channel.
Parents unite across social media to talk about the Build Big experience.
APP DESIGN
BRAND STUNT
In addition to winning the LEGO Robotics Kit + Lessons, the top winners will have their Lego Builds brought to life in Times Square.
MERCH
Each LEGO set sold from the top three winning designs contributes directly to an education trust fund for its creator.
Made with my friend, Copywriter Kedi Hickman.