The ask: How can we make Sinclair gas stations relevant and appealing again?
The solve: Sinclair Oil Corporation reached it's peak popularity in 1950s America by using its iconic dinosaur logo to capture the hearts of Americans. Unlike today, the 1950s was a time where people felt hope and excitement for the future. Although we didn't end up with the flying cars people dreamed about back then, part of what made the good ole days the good ole days was having something to look forward to. Sinclair, Forever Forward.
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